Living in 2020
We are more than halfway through 2020 already! As we move through September, I think to myself, "Where has 2020 gone?", then I remember, it has been spent at home in quarantine in the most insane year ever. I never thought I would be living (and raising kids) through...
My Exciting News!
Hey everyone, I wanted to take some time today to share with you my exciting news, in case you haven’t seen my recent email or social media posts. As I let you all know a couple of months ago, there are going to be new changes in Ultimate Virtual Assistants and I'm...
Email Open Rates Will Increase When You Have Great Subject Lines
Email Open Rates I don’t know about you, but there is one metric most entrepreneurs consistently watch. We track them and consistently try to improve them. What is this metric, I am speaking about? It is our email open rates. And if you aren’t tracking them, the time...
How to Turn a Dream Into a Workable Plan
Who Needs A Plan As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. It is sad, because YOU see what...
Stop Being Your Own Worst Client
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to...
Copywriting 101: Use Features VS. Benefits To Better Your Sales Copy
If there is one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features vs benefits and how it gives you better sales copy. Features We want to share all the great things about our new training or coaching program...
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It
Let’s face it, we’ve all seen those old-style sales pages. You know those ones filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be...
Seven Surprising Places You Are Using Copywriting (And You Probably Don’t Realize It)
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and email sequences? You’re not alone in that thinking, however, in reality, copywriting is more than just sales messages. Because in fact, as an online business owner,...
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