Apr 17, 2019 | Content Marketing, Email Marketing
Let’s face it, we’ve all seen those old-style sales pages. You know those ones filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be...
Feb 26, 2019 | Email Marketing
People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and...
Nov 7, 2018 | Content Marketing, Email Marketing
You hear this over and over again, “the money is in the list,” but how do you know if your emails are any good? In all honesty, email marketing is truly a numbers game. The higher your conversion rates, the larger your list will be. The larger your list,...
Oct 29, 2018 | Content Marketing, Email Marketing, Technology
Aside from time and location freedom, the biggest benefit of starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to shell out cash for...
Sep 1, 2018 | Content Marketing, Email Marketing
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for...