Making Email Marketing Work for YOU Doesn’t Have to Be Difficult

Believe it or not, email marketing is still one of the most effective forms of online marketing. It’s one of the few marketing methods that gets you up close and personal with your audience on an individual basis.

Some business owners feel they should give up on email marketing, but nothing could be further than the truth. The money is still in the list and that’s not changing anytime soon. But, there are some tricks to making it work for your business.

Know Who Your Audience Is 

Study your target audience so that you can know who your individual audience is. For instance, maybe your target audience are women with children who are starting their own business and are starting out with a mid-size budget. If you know this information, you can know a lot of things about your audience, such as the types of products or services they need as well as how much they can afford to pay for them.

Understand Why You Have Your List 

Is the point of your list to sell a particular product? Is the point of your list to teach and inform your subscribers about your services and how they can benefit from them? Do you know the point of your list? If you do, stick to the point of it so that your subscribers know what they’re signing up for. You can segment your audience as they purchase something or take various actions so that you can market other items and services to them.

Build Your List 

In order to build your list, create an e-course or special report, or simply create a sign-up form and ask visitors who come to your website to sign up to stay up to date. Promote your list at every opportunity in order to get targeted subscribers. Ensure that the information you provide speaks to your audience in a way that resonates with them that this is something they need.

Send Information Regularly to Your List 

Once you have your target audience on your list, it’s important to keep sending them information. The information you send them should be relevant, targeted, and useful. It must also be sent on a regular basis. If you don’t communicate with your list often, they might forget that they signed up and then think you’re sending them spam when you are not.

Also, make sure the information you send to your list has a meaning. It should lead your subscribers back to content on your website, or to products and services that you recommend or have created.

Check Your Analytics 

Pay attention to the numbers. Check open rates, click-through rates, and conversion rates of every email that you send. Every email that you send needs a reason, and that is how you know what metrics to look at. If your reason is to send them to your website to read an informative blog post, check to see if it worked. If your reason was to tell your list about an affiliate product you believe your audience needs, check conversion rates.


Keep doing what works, it is important to change what doesn’t. You can know what is working by studying the metrics and testing out different scenarios. This is called A/B testing. For instance, you might send the same email with two different subject lines to half of your list, or a small portion of your list, to see which one gets opened the most. Then what works the most should be done over again.

As you build your list and use your list, your traffic will go up – as will your income. Keep building your list with your targeted audience. Most importantly keep sending them relevant information, and you’ll soon discover that your most valuable online asset is your email list.


    Are You Ready?
    Are you tired of the frustration and overwhelm? Are you ready to replace your harried schedule with something more organized and less stressful? If so, I can help! I help people just like you reclaim their sanity and restore order in their business. Schedule a free, thirty-minute consultation discovery call today and:
    Learn to streamline your business platforms
    Be free to focus on what you do best
    Increase leads, sales, and profits

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    Jeanette Ortega, the founder and CEO of Ultimate Virtual Solutions, helps business owners tame the chaos of running a business in today’s world. Jeanette has more than 20 years of experience providing coaches, authors, speakers, entrepreneurs, and digital marketers with the technical support needed to run a sustainable and successful online business. She has a special passion for helping women succeed in business. Her strategic expertise in the Simplero platform, plus a B.A. in Applied Management and extensive virtual assistant experience, means Jeanette can help lead your business to success. 

    Learn more at UltimateVirtualSolutions.comand connect with Jeanette onFacebook, LinkedIn, and Instagram.

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