There are four P’s of marketing: Product, place, price and promotion. Using this marketing mix will result in better results while focusing on one thing. Today, one of the ways in which you can market your business is to host webinars. But, remember that there is a difference between promotion and marketing. Marketing encompasses many aspects of marketing, promotion is only one aspect. Here are the Webinar Do’s and Don’ts to help you sell your products.
Create a Short Informative Sign-Up Page
One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your webinar. Your title should be compelling. It should explain exactly what the webinar will provide to your audience.
Get the Format Down for the Webinar
Your personal story should be first, no more than five or ten minutes. Tell a story that shows how you overcame an obstacle. It will humanize you for your audience and open their hearts to your message. Deliver useful, relevant and actionable content for the next 20 minutes. Teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.
Add Scarcity to Your Offer
You can’t make the offer too open ended, or people will sit on it and wait and never act. Give them a time limit but include a lot of value in the offer. For example, “a special breakout Q & A session for fast acting buyers happening a few days from now”. That will help your audience make their decision.
Describe the Products Completely
Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your “sales page”. You want to give them everything, including overcoming any objections they might have to purchase.
Send Buyers Directly to Checkout Page
After you’ve made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster. They will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.
Follow Up
You’d be surprised at how many people give webinars and do not follow up with after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses. You’ll have more buy after the event if you follow up. Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.
Webinars are one of the best forms of marketing that your business has ever seen. They only work if you learn how to do them correctly. Do not being afraid to make your offer in a real, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite well enough, they’ll be happy to get the offer.
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