When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and email sequences?

You’re not alone in that thinking, however, in reality, copywriting is more than just sales messages. Because in fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, whether a service or a product, that is by definition copywriting. Therefore, you are a copywriter! Woohoo, look at you! You are already a copywriter and you didn’t even know it!


Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. Most importantly, it is a place to connect with potential clients, and that means that when you’re sharing your latest family news, blog post or program with your business friends, you have to keep good copywriting in mind.  You never know who is watching, it may be a new client.

LinkedIn Profile

What makes you stand out from the other coaches in your niche? What is unique about you or your skill set? You should use your LinkedIn profile to share those things that make you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. To sum it up, think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.

About Page

Additionally, here’s your chance to have some fun while blowing your own horn and letting your personality shine. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. Above all, the purpose of your about page is to entice people to want to learn more about you and your services. Be sure also to include a call to action on the page.

Blog Posts

All blog posts have a job to do. For instance, they may be meant to lead your reader to a sales page or perhaps you’re asking for them to subscribe to your mailing list. However, maybe your blog post is designed to start a conversation among your readers. Or it could be just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s your copywriting that entices your reader to take that next action, so make it good! 


Two hundred and eighty characters are all you have, precious little space for creating compelling content. Yet that’s exactly what you need do if you hope to use Twitter as part of your overall marketing strategy. That space is high-value real estate, so think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take the action you are hoping for.


Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.

In Conclusion

In short, the fact remains, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable you are with the idea of it, the better (and more natural) you’ll become. So do not forget to make sure all of your writing counts!

If content marketing feels overwhelming to you, let me help you! Sign up for my short self-study course Content Repurposing Workshop: Don’t Rewrite, Reuse by clicking here.

Would you rather just hire someone to take care of your content? Click here to schedule a time to chat with me.

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